Leaflet Dispensers Buying Guide

Contents

Intro

Types of leaflet dispenser

Why use leaflet dispensers?

Why visual marketing is important

How to design an effective leaflet

Questions to ask before shopping for a leaflet dispenser

Choosing a leaflet dispenser

General best practices when buying office furniture

Further information

Intro

Leaflet dispensers are a great way of displaying your leaflets, brochures and other visual marketing materials. They are mainly used in waiting rooms, reception areas or any other space where visitors or attendees might gather and offer a great way of advertising your own products and services or displaying information on partner businesses or local organisations.

There are a number of different types of dispenser available. Revolving dispensers have a smaller footprint and can help you to make the best use of space, while freestanding displays can be larger or even dual side, allowing more people to access the leaflets at once; ideal for areas with large footfalls.

Clear view leaflet dispensers are made of a clear material and make the most of your visual marketing, allowing colours and images to be seen even from a distance. Wall-mounted dispensers are another great way of maximising your available space and can become fantastic visual focal points in their own right, while tabletop dispensers are ideal for point of sale counters or for areas where there isn’t a lot of floorspace.

Leaflet dispensers are not only great for marketing purposes; they can also provide reading material for guests or visitors who might be asked to wait, giving them something to do in the interim. They also help to keep public areas tidier than if you laid out your leaflets on a table or work surface.

Visual leaflets should be an intrinsic part of your marketing campaigns. It’s been shown that humans respond faster and more effectively to visual stimulus and are more likely to remember the information communicated than if the medium was text or spoken word.

By being authentic to your brand, targeting the right audience and choosing the tone of your visual marketing carefully, you can communicate your message effectively.

In this guide, we’ll take a closer look at some of the varieties of leaflet dispenser available, as well as going into more detail on why it’s important to use visual marketing. We’ll provide you with a guide to designing an effective leaflet, even if graphic design isn’t your forte.

We’ll run through the questions you should be asking before deciding on a dispenser and looking at how you can choose from the varieties or types and materials available.

Finally, we’ll give you a rundown of best practices when choosing a supplier.

Follow the information in this buying guide and you’ll find it much easier when it comes to deciding on which kind of leaflet dispenser to choose.

Types of leaflet dispenser

Leaflet dispensers are ideal for displaying visual information and literature in waiting areas and for saving space on desks or counter tops. They are easily installed in a variety of premises, including offices, schools, exhibitions, point-of-sale counters and trade shows.

In fact, they can be used anywhere you need to display leaflets and brochures. Not only that, they come in a wide variety of styles which allows you to choose a style that meets your needs perfectly.

The following broad styles are the most common you will find but remember that within each type, you’ll find further styles, so make sure you take the time to look at all of the options available to you.

Revolving Leaflet Dispensers

Revolving or carousel dispensers are available as either freestanding or tabletop units. As they are designed to revolve, they allow for a smaller footprint while maximising the number of leaflets you can show in a small space.

These are ideal if space is at a premium, or you need to make use of a corner space, for example. Just load the unit up with leaflets and as long as there is room to revolve the unit, customers or clients can view all of the leaflets you have to offer.

There is a wide variety of styles available if you’re considering a revolving unit. Wire units are often set on castors allowing portability and freedom of movement, and because the unit itself is wire, it allows light as well as the colours of the brochures to pass through.

Opaque dispensers are available too, with optional headers. They come in a variety of colours and these are ideal if you’d like to match brand colours or office décor. The opaque colours mean they stand out well from their background, making them an attractive visual focal point.

Optional headers allow you to customise the display by adding self-adhesive lettering or graphics (perfect for adding your company logo or branding to the unit).

Mesh units are tighter than wire so are less transparent, but not as opaque as the other kinds, offering a balance between the two. They have a professional look to them, finished in black epoxy powder coated paint, and are ideal for reception areas of modern offices.

Mahogany revolving units are the most executive looking units on offer. Made of solid wood, they are durable and designed for continuous use and have a plush, expensive feel. These are great for waiting rooms or for executive offices.

If you don’t have a lot of space, or would prefer to display your literature at a point-of-sale counter, tabletop revolving dispensers are ideal.

Freestanding Leaflet Dispensers

Unlike revolving dispensers, freestanding units are designed to forward display all of your leaflets and brochures and are available in a number of styles.

Literature trolleys have two sides and are set on lockable castors, making them easy to wheel into position but also safe for customers to use.

A4 brochure stands are perfect for showrooms, exhibition stands and point-of-sale areas and are suitable for when you want to display one catalogue or brochure at a time. They are designed to stand at the right height for clients or customers to pick up a brochure and flick through it in comfort and come in landscape and portrait styles.

Wave leaflet dispensers also display A4 brochures but have a contemporary style with four oversized shelves.

Colourama’s Zig Zag displays offer a quirky take on freestanding units, with vibrant colours and eco-friendly recycled plywood made from sustainable sources. These are perfect for schools, libraries and public waiting areas. They also come with a floor fixing kit for extra safety.

Clear View Leaflet Dispensers

These dispensers are made from a clear, durable polystrol material which allow you to show of your visual literature completely. They come in a variety of sizes and configurations, including floor standing and wall-mounted displays.

Wall Mounted Leaflet Dispensers

Wall mounted dispensers are available in all of the styles previously covered, including clear, wire, mesh and solid colours, as well as a variety of sizes and configurations. These are ideal for areas where space is tight, or where you want your leaflet dispenser to become a visual display in itself.

They are usually affixed to the wall using screws, although a Velcro® mounted dispenser is also available. This style comes with Velcro spots that enable mounting onto any loop nylon covered surface, and we also provide Busyfix loop nylon fasteners.

Tabletop Leaflet Dispensers

For counter top or point of sale displays where you would prefer not to have leaflets strewn around, tabletop dispensers are perfect. Available in mesh, clear or revolving styles, there’s something to suit your needs.

Some styles of tabletop dispensers are expandable, allowing you to use a combination of sizes and to display as many leaflets or brochures as you would like.

Why use leaflet dispensers?

Leaflet holders are display stands that allow you to display varying numbers of visual leaflets for marketing purposes. They are a fantastic way of ensuring that your leaflets and brochures are easily seen by clients and customers and also help to keep your leaflet area tidy.

They are ideal for reception areas, waiting rooms, meeting rooms or any other area of your premises where people are likely to stop and wait for a while. Leaflets and brochures can offer visual stimulus as well as reading material that can help to keep people occupied while they are waiting and allow you to advertise your own services, as well as that of partners or local organisations.

Why offer leaflets?

Many businesses want the facility to display leaflets, brochures or other visual materials to advertise their services. Some businesses also like to display literature from partner companies or local organisations.

For example, if you work in the service industry, you might attract a lot of tourists to your premises. Displaying leaflets from local organisations or sightseeing tours can be a great way of adding value to your guests’ visits.

Offering literature like that also acts as a way to occupy people if they’re waiting. Ideal in reception areas, leaflets and brochures give clients or customers something to read while they’re waiting to be seen. It’s a fact that people who are waiting in area with nothing to occupy them will experience time as passing more slowly than it actually is; that five-minute wait while you gather materials or documents together can seem more like 20 minutes.

However, people who have reading literature nearby will find that time passes much more quickly. This can be of great benefit as it prevents guests feeling frustrated at long waits.

Not only that, leaflets and brochures should be a key part of your marketing strategy. They give you an opportunity to show of your services, some of which your clients or customers might not be aware of. Bold, informative leaflets can give people a better understanding of your services, your achievement and other information on your company.

Visual marketing like this which can be easily taken away by visitors also allows you to spread the word; when they take those leaflets away and leave them lying on the desk in their own company office, other people get to see your branding and information about what you offer.

This acts as a relatively cheap, passive form of word-of-mouth advertising and is something you should carefully and seriously consider factoring into your marketing budget.

Why use a leaflet dispenser?

If you have a number of leaflets and brochures to display, you can be tempted to just lay them out on a desk or counter. However, with passing traffic and people leafing through them, the area can quickly become very messy.

Leaflets can end up strewn across the desk and out of their proper order, as well as falling to the floor, making your pristine reception area looking shabby, for example.

Leaflet dispensers are a fantastic way to keep things neat and tidy. They allow you to keep like leaflets together, to create an attractive visual display and encourages visitors to keep it neater. They can leaf through the literature easily, taking what interests them most and leaving the rest neat and tidy.

Where should you display leaflets?

As already mentioned, leaflets are ideally placed in reception areas and waiting rooms. However, they can also be displayed in any room where someone may be waiting a while.

If you have a large meeting room, leaflet dispensers can add a visual touch to the room while also giving delegates something to read while they wait for meetings to begin.

They can also act as a prompt for sales and such; sitting a dispenser at the counter allows your staff to have visual prompts they can use to describe products or services to a customer. This is an easy way to encourage up- and cross-selling; if a customer is already interested in buying a product, your salesperson can just grab a leaflet outlining accessories or add-ons and talk through these with the customer.

Visual prompts often work better than audible ones and leaflets and brochures that have been well designed to encourage people to buy can help your salespeople to maximise their sales. Your customer may have come in for one specific item or service and may not be aware that you also stock or provide other things that may be useful to them.

What if you have different leaflet sizes?

Many leaflet dispensers are designed to fit one size of leaflet, but if you have leaflets of varying dimensions, you can purchase modular units that allow different sizes to be clipped together, or multi-tier dispensers that are available in bespoke configurations that allow you display a mix of A4, A5 or 1/3 A4 together.

Whatever your requirements, office-furniture-online/” title=”View all articles about Office Furniture Online here”>Office Furniture Online has something to suit your needs. We carry a full range of dispensers online but if you don’t see something that meets your requirements, talk to our Sales Team who are on hand to offer you advice.

Why visual marketing is important

It’s highly likely that you’re already using some form of visual marketing in your business. From your logo to your corporate identity (business cards, letterheads and stationery for example) and even your office décor, you’ve probably taken time to consider the visual impact of your business on existing clients, new customers and your staff.

However, utilising visual marketing covers more than just your logo and the choice of colours for your office. Your website, digital presence, social media and print materials are all important aspects of visual marketing that you should be utilising to gain new business.

While it’s easy to farm this side of your marketing out to a creative business, it can be costly; and there are things you can do yourself to maximise your visual marketing without giving control and money to outsiders.

First, you need to understand why visual marketing and content is so important. Once you have a handle on just how it works, it will be much easier for you to start creating content in digital or print form that represents your business well and attracts custom.

The importance of visual content

There’s never been more information presented to us than there is today. We’re daily bombarded by information, demands and instructions in a variety of forms, and with the human attention span shortening due to this, it’s crucial that you find the best possible way to deliver your message.

Telling potential customers about your business, services or products in the form of text or speech has it’s uses, but if you want that information to be retained, and acted upon, you need to circumvent that attention span problem.

Visual communication is processed faster by the human brain and is retained longer. It’s estimated that 90% of all information transmitted to the brain is done so visually, with half of your brain active in visual processing. That’s a massive amount of information processed by only one of our senses.

Around 40% of people say they respond best to visuals, which makes it crucial that you get it right.

Customers are more likely to respond to and engage with information that is visual as opposed to textual. Take Facebook, for example; in OpenView Marketing Labs’ report, ‘Beginner’s Guide to Stunning Visual Marketing,’ they state that company posts that contain visuals create up to 180% more engagement with users.

That’s a massive increase.

Why is it effective?

Visual content grabs our attention like no other kind of information. We process visuals faster (up to 60,000 time faster than text, in fact) and visual content makes up a whopping 93% of human communication.

That means that you can catch your target market’s attention much faster and more effectively than by using text or even speech. Visual information is easier to understand, which means audiences have a better appreciation of your company’s message, brand or culture.

Visual marketing is also easy to spread; digitally, this means it’s easier for you message to go viral, if you choose the right kind of marketing. In print form, it means leaflets, posters and brochures are more easily picked up by people when left around.

Distributing leaflets that contain primarily visual information means word of your business will spread much easier than with text-heavy documents.

What makes an effective visual marketing campaign?

In order to craft an effective visual marketing campaign, there are only three key factors you need to focus on. Getting any one of them right can result in a successful campaign, but if you strike gold with all three, you’re onto a winner.

Using visuals in marketing isn’t about just sticking photos or illustrations on there for the sake of it; instead, it requires a thoughtful, considered approach to how you present your business.

Authenticity

You’ve likely already got your branding in place, which makes this factor one of the easiest to achieve. Authenticity means making sure your visual marketing is in line with the values presented by your brand.

Key elements of your visual marketing should refer to and repurpose aspects of your branding: colours, shapes, elements of your logo, for example.

Let’s look at an example to help you understand this in practice:

Say your current branding is professional, traditional and muted in tone. That says a lot about your company; probably that you have been around for many years, are one of the key players in the market and that your industry is all about business. You’re probably not a creative business, or a dot.com enterprise.

You’re looking at creating a visual marketing campaign and you’ve noticed that a lot of current branding is bright, fresh, and aimed at a younger audience, and you decide you’d like to corner that market. So, you implement a print and digital campaign full of bright visuals, references to pop culture and skewed towards social media. Great; you can sit back and wait for the customers to roll in.

Unfortunately, this isn’t likely to be the case. The audience will move from your visual marketing to your website or other literature and they face a disconnect. Everything on your website is traditional and staid, with muted colours and a very straight-laced, professional tone.

You’ve just lost that audience, because they’re on to you. Today’s audience is incredibly sophisticated in terms of understanding marketing, and they’ll know that you deliberately created an inauthentic campaign to try and target them. This will result in a loss of faith and will not only prevent new customers, but might turn off your existing base.

Stay true to the aesthetic and feel you present in your branding and you can’t go wrong. If you really feel like it’s time to target a different audience, you need to do that from the brand up, not just in a single campaign.

Targeting

Linked intricately to the first point, you must target your potential customers correctly. A print audience will differ from a TV audience and a social media audience; and even within those areas, you have to consider the demographic of each platform.

Twitter users expect a different kind of approach to visual marketing than Facebook ones, for example, so it’s important you spend some time understanding the audience you are trying to market to.

Various marketing platforms require an understanding of nuance, so don’t expect a one-size-fits-all approach to work well here. Instead, you should be tailoring each aspect of your visual marketing campaign to suit the audience.

Your leaflets and brochures will have a different audience than your social media marketing, so make sure you target each correctly or your message will get lost.

Tone

In some ways, tone is the summation of the previous two points; however, it is more focused on the message itself. What does your marketing convey from an emotional standpoint, and does that match with your customers’ expectations?

If you are launching a visual marketing campaign to encourage people to buy your latest product, it might not be worthwhile using current political trends that score highly on social media. Customers will see through your attempt to hijack their feed, meaning you’ve lost them on authenticity and targeting.

Another example of this is using humour; only you will know whether humour will work for your brand or not, but be very careful about how you use it. If you have a visually punning campaign or are jumping on the meme bandwagon, be sure that this approach is reflected in your products. Only very skilful marketers can use a fresh meme to market a new brand of cleaning product, for example, while it’s much easier to use humour if your product is a contemporary one such as a new soft drink.

How to design an effective leaflet

Crafting an effective leaflet isn’t difficult, but it’s not a walk in the park either. It requires planning to ensure that you communicate your message effectively but thankfully, as long as you have the right information and a strong visual idea, anyone can make a great looking leaflet without any design training.

What’s your message?

The first thing to ask is, what are you trying to communicate? For most businesses, you’ll either be spreading news about an event or special offer, telling your customers about new services or products or creating awareness about your business.

Who is your audience?

Think carefully about who you’re communicating with. Are your leaflets targeted at new customers, existing customers or perhaps lapsed customers? Each audience group will require different content and varying degrees of information. New customers will need to become aware of your business through your visual marketing, so you’ll want to hook them with something punchy that tells them you are the business to choose.

Existing customers will be most interested in new products or lines, preferably something that has a connection to the types of products or services they’ve already purchased, whilst lapsed customers can be most easily attracted to buy again through the promotion of discounts or special offers.

How to communicate your message

There are a number of ways to communicate your message visually. The most obvious is through the use of images, which should be punchy and eye-grabbing, but also relevant. The next is through the choice use of colours; you should opt for something that is either reflective of your branding or which is complementary to it.

Try to aim for bold colours if you can, as they’ll help your leaflet to stand out against those of your competitors; but be wary of going for too many clashing bold colours or primaries and watch out for uncomfortable colour combinations (“red and green should never be seen” isn’t always accurate, but it requires skill to use them together, so it’s best to avoid these if you’re a novice).

It’s usually best to choose a muted, complementary palette with only splashes of one or two bright colours; these will help your leaflet to stand out even more.

Text is important, but don’t overuse it, for the reasons we’ve already outlined. Use text sparingly and you’ll communicate your message more effectively when it’s juxtaposed with your visuals.

Here are 5 key factors you should be considering.

Five factors in effective leaflets

Killer headlines

8 out of 10 people who glance at your leaflet will only read the headline, with only 2 of 10 reading further. That means you need to make sure your headline does the heavy lifting, encouraging as many people as possible to move beyond it to the rest of the leaflet.

Make headlines snappy but effective by concentrating on the biggest benefit you offer, something that offers a solution to your audience’ needs or which is enticing enough for them to want to know more.

Topical events

Be careful which topical events you use, of course, but it can be helpful to jump on the occasional bandwagon. For instance, if there is a national sports event happening during your marketing campaign, you can use this to draw attention to your flyer. Just make sure you don’t lose track of the message you’re trying to communicate.

Call to Action (CTA)

It’s important that your flyer asks your audience to do something. It doesn’t matter what that is, and will be dependent on your own requirements, just as long as it encourages them to talk action. That could be calling a sales line, visiting your website or visiting your local branch.

One call to action is fine; any more and you’re giving mixed messages.

Flaunt your cred

A leaflet is a perfect place to showcase any awards you’ve won, your professional accreditations or particularly strong testimonials from well-known clients. Use these sparingly as you don’t want to look like the leaflet is all about you; remember that you should be fulfilling a customer need.

Give the answers your audience needs

On that note, it’s crucial that your leaflet gives customers the answer to two questions: what’s in it for me, and why should I choose your business over your competitors?

Those are the two most important questions every customer needs the answer to, so be prepared to answer them; visually, if possible.

The visuals – what you should actually put on there!

Space

It’s tempting to cram a leaflet with images and text to “make the most” of the layout and space. However, it’s important that you give the customer room to distinguish your message. One great way of doing this is to use one side of your leaflet for an image, with plenty of space around the sides and lots of “negative space”, where the background shows through, and use the other side for text and CTAs.

Images

Always use high quality images that are at the right resolution; nothing looks more unprofessional than badly-resized, jaggy JPEG photos or images on a leaflet. Try and ensure that all images start out at 300dpi (dots per inch). Thankfully there are many stock images websites now that will provide you with high resolution images for a fee (or completely free, if you know where to look: try Pexels for a good starting site for stock photography).

Legibility

It’s important that your flyer is readable. This means that text should be legible and you’ll have to watch your colours too: light colours for text can be hard to read unless you apply them to a dark background. Don’t write reams of text; use short sentences instead as they will grab the attention easier than paragraphs.

Quality

The quality of paper stock you use has a big impact on potential customers. Silk or high-quality matt papers with a good finish will feel luxurious to the touch and give a professional feel when handled. Good quality inks will help here too; make sure that you get a range of samples from your printer before deciding on which combination of paper and inks to use.

Call to action

We’ve said it before and we’ll say it again: your call to action is the most important part of your leaflet, and any other visual marketing, for that matter. Make sure you have, at least, a phone number and your website on there. If you have room and the leaflet won’t look to cramped, you could add your email or physical address too.

Tell your customers what action they need to take in order to get the product or service you are advertising.

An easy 5-step guide to designing a leaflet

Step One: Choose images and combine them

Using a stock photos or images site, choose one bold, main image and one image that can act as a background. Combine these by using your bold image on the top half of your leaflet and the background one on the bottom.

Step Two: Darken the bottom half of the leaflet

You’re going to add text to the bottom half of the flyer which needs to be legible, so you’ll want to drop the impact of the background image. You can do this easily by filling in the bottom half of the leaflet with a black or dark grey rectangle that sits over the background image. Reduce the opacity of this rectangle until the image beneath is just showing through; around 80% will work well for most images.

Step Three: Add in a headline

Using the information about crafting a Killer Headline above, add your headline. Choose a bold, sans-serif font for maximum impact and don’t be afraid to make it fairly big. You can also change the colour or, if you’re feeling adventurous, add some text effects like a border or shadow; just don’t overdo these!

Step Four: Fill in the details

Now, in the bottom half of the leaflet, you’ll add in those all-important details. Think of the bottom half space as containing two columns, just like a newspaper or magazine. On the left-hand side, use a combination of larger and smaller fonts to communicate the main bullet points of your message.

Step Five: Add paragraphs

On the right-hand side, you can add more information. Here you can add more details about your offer or product, or you can keep this space for your call to action. Remember that this should include contact details.

leaflet dispenser buying guide

 

Questions to ask before shopping for a leaflet dispenser

Some of the questions that may help you to understand your needs include:

Where will the dispenser be placed?

If you’re looking to display your leaflets next to a sales counter or other point of sale, you’ll need to think about whether you want a freestanding or tabletop dispenser.

Tabletop dispensers maximise your floor space, but make sure that sales assistants have enough room for all of their equipment and that the dispenser won’t interfere with sales. Freestanding dispensers can be useful if you don’t have a lot of table or surface space, but position these carefully so they don’t block people’s access to the counter.

If your dispenser is in a waiting room or reception area, you have more freedom; depending on the space you might want a luxurious, free-standing display or alternatively one that is wall-mounted, maximising floor space but create a strong visual focal point for visitors.

How many leaflets will you be displaying?

If you only have a few different leaflets (or multiple copies of one), don’t go for a larger dispenser. There are two reasons how this might not work: firstly, a large dispenser with only a few flyers in it looks untidy and will give visitors the impression that it just hasn’t been refilled and secondly, a medium sized dispenser that is filled with many copies of the same leaflet can look intimidating.

Choose your size of dispenser carefully based on the number of leaflets or brochures you have to display.

Are all your leaflets one size?

Most leaflet dispensers will take one size of leaflet. While you can occasionally customise dispensers to accommodate more, it tends to look neater when you display similar sized leaflets beside each other.

If you have more than one kind of leaflet to display, consider two or more different dispensers to cater for those sizes, grouping like leaflets and brochures together. This will create a neater, more harmonious look.

Is the area free of obstacles?

If the area in which you are displaying your leaflets is crowded with furniture or has heavy footfall, you’ll need to ensure that you make the most of your space. In this case, it might be a good idea to have a revolving dispenser with a smaller overall footprint; that way one customer or visitor at a time can look at the display without getting in the way of others.

However, if you have an area that is free of obstacles, a large free-standing display or a dual-sided dispenser can work well. These allow multiple visitors to peruse your leaflets and brochures without getting in the way of one another.

Will all your customers be able to reach your leaflets?

Think carefully about the positioning of your dispenser. Aim for a good average height so that people aren’t bending or stooping, or overreaching, to get access to your leaflets.

Choosing a leaflet dispenser

We’ve already outlined the types of leaflet dispenser available earlier in this guide. However, there are a number of other considerations to factor into your purchase.

Material

Acrylic

Acrylic is a transparent material that is lightweight and is more shatter-resistant and durable than glass. It is long-lasting and easy to clean and, when used in leaflet dispensers, its transparent qualities mean that no part of the unit obscures your literature.

Coloured Acrylics

These are brightly coloured acrylic materials that are designed to make your dispensers stand out. They have the same durable qualities as transparent acrylic and, in order that you can show off your literature without being obscured, they come with clear pockets to hold your leaflets.

Steel

Steel is lightweight and durable and is often used in larger leaflet display units. Usually a moulded frame and with optional lockable castors, steel dispensers are very long-lasting and resistant to scratching and staining. Due to the lightweight qualities of steel, it is easy to move these around into the right position.

Mesh

Mesh is lightweight metal or plastic covered with epoxy powder coated paint. This are usually a great budget option and look fantastic in professional reception areas or showrooms. The mesh doesn’t obscure the leaflets but instead puts them on full display.

Wood

Wood is a more expensive material and fully hardwood, usually mahogany, display units are designed for the executive look. They are heavy and not easy to move, but once in place they look fantastic. These are ideal in doctors’ surgery waiting rooms and other premises where you need the traditional, quality look.

Size

The vast majority of leaflet dispensers are designed in a range of sizes that suit ‘A’ paper dimensions. You can purchase most dispensers in A4, A5 and 1/3 A4 size; these are the most common leaflet sizes in the UK.

Height

You should consider the height of your displays to ensure that they are accessible to as many people as possible. At Office Furniture Online, all of our products carry full specifications including width, depth and height measurements.

It’s also important to check the measurements of the area you wish to display your dispenser in and compare this with the specifications online before you buy.

General best practices when buying office furniture

Whenever you’re making a large purchase of furniture for your business there are some judgement calls and best practices you should follow and the same is true when purchasing leaflet dispensers or other visual display furniture.

Stay safe when shopping online and make sure you choose a reputable retailer by following our best practice guide.

Choose suppliers carefully

When it comes to choosing a retailer or supplier, there’s never been more choice, thanks to the internet. Well-known brands compete with traditional suppliers and obscure online-online retailers, so it pays to do your homework before you decide to make a purchase.

Shopping online is often the best way to get great value for money, but you need to make sure you buy from a reputable, legitimate and trustworthy supplier. Here are some of the main things to be wary of before you make your purchase:

  • Modern browsers have a number of methods of preventing disreputable or criminal sites from getting access to your personal information, so make sure you heed any warnings that show up when you visit an insecure site, or one that has been flagged as not legitimate
  • Watch out for online retailers that have no customer feedback or reviews
  • Reputable suppliers will clearly show their registered head office and/or trading addresses; be wary if you don’t see physical addresses or phone numbers, or just PO Boxes
  • Retailers will usually invest heavily in making sure their websites are reflective of their brand; if you come across a site with a lot of broken links or images, poor or outdated design or bad spelling and grammar, it’s probably best to avoid
  • If the price seems just too good to be true, it probably is. Look elsewhere.
  • Watch out for very young or new websites and businesses.

A handy way of checking if an online retailer is genuine is to use the ‘whois’ look-up service. This will show you details of the website owner, including how long it’s been running and their registered address. Be careful if the address belongs to a host company instead of the retailer; genuine suppliers should have no reasonable reason to hide their address.

Websites can look authentic but may actually be sophisticated clones designed to phish for credit card information; as before, always heed any browser warnings you see.

Be careful about buying from very new or young business. While you might get some fantastic deals as they aim to undercut their competitors and gain a foothold in the market, they might not last. This is bad news for any warranties or guarantees you got with your purchases; these might not be upheld if the business goes into administration.

Using reviews

Reputable suppliers and retailers will usually post customer feedback and reviews, good and bad, on their products as a way to foster trust. Customer reviews can be a great source of information on the products you are choosing from, so be sure to use them.

Sometimes you’ll find nuggets of useful information; a product may be well-designed and high quality, but you might find that it’s not quite suitable for your purpose, for example.

Look for averages when you’re looking at product reviews. Sometimes one-star reviews will be outliers; customers can sometimes complain about factors that are out with the manufacturer or retailers’ control, like damage in transit or delivery delays, so be aware and try to read a selection of reviews.

Shop around

It’s never been easier to carry out price comparisons once you’ve decided on a product, so make sure you shop around. Whether you do this manually or using one of the many comparison sites or tools, you should ideally get a number of quotes before making a decision.

It can be worth contacting your prospective supplier to discuss the products and what they have available. Some suppliers will offer discounts to first time buyers in order to secure repeat business, or to those who are opening up company accounts. There’s no harm in asking!

Always make sure that you check the small print as well as the advertised prices as you can sometimes find unexpected extras added once you get to checkout. Some of the main things to look out for are:

  • VAT: Currently at 20 per cent in the UK, VAT isn’t always shown visibly on the product pages and may be added at checkout, which can add a massive amount to your total. Check whether the price you see includes VAT or not before finalising a purchase.
  • Import or export tax: Overseas retailers often offer what seems like bargain basement prices, but not everyone is aware that you might be liable for import/export duties. These aren’t paid to the retailer so you won’t see them at checkout; in fact, you won’t find out about these until you take delivery. These fees can be quite large, so do a search online to see if you can find out what fees you might be liable for in advance.
  • Delivery: Office Furniture Online offers free delivery for most of our products to UK mainland addresses, but not all retailers will do so. Make sure you check delivery prices before completing a sale.
  • Express: If you need your leaflet dispensers fast, some retailers will charge over the odds to express courier items to you. Many of our products come with free next day delivery, but always check with other suppliers to avoid costly express fees.
  • Admin: Admin fees are rare nowadays, thankfully, but some retailers will add these to invoices, especially for account opening purchases. As ever, always check the small print before you make your purchase.

It’s worth remember that while you want a good deal on your purchase, price isn’t everything! You should also factor into your cost customer care, quality products and aftercare, including warranties and guarantees.

Further information

At Office Furniture Online, we carry a fantastic range of all kinds of leaflet and brochure dispensers. You’ll find clear descriptions, photos and full specifications of all items, along with upfront pricing and free UK delivery on most items.

However, if you need help with specifications or would like some advice on choosing the perfect leaflet dispenser for your visual marketing materials, our Sales Team are always on hand to help.

Just call us on 0844 248 7001, email us on sales@officefurnitureonline.co.uk or fill in the contact form on our website and someone will get back to you asap to discuss your requirements.

John

Head of cool things at Office Furniture
Bit of this, bit of that but love cats.

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Author: John